Glyn Hopkin
Dacia TVC
Brand
ProjectDacia TVC
Date
Jan 2025
Description
Glyn Hopkin presents a dynamic television commercial for the Dacia Duster SUV, capturing the vehicle as it navigates through dense urban environments. The piece highlights model-specific features, including the multiview camera system and parking functionality, through a mix of dashboard perspectives and high-altitude tracking shots. Produced by AdSmart from Sky, the spot utilizes a cinematic approach to showcase the SUV within its natural city habitat. The execution leans into live-action technique, incorporating aerial drone footage and street-level sequences to frame the vehicle against a bustling metropolitan backdrop.
Style
Horizontal, Commercial, Cinematic
Techniques
Drone footage
Industries
Luxury Automotive
Color
Burnt Orange
Silver
Background
Street
Context
TVC / TV Commercial
Associated creatives
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