Glossier
Impressions of You / Doux + Reve
Brand
Date
Nov 2024
Description
Glossier captures the sensory essence of its latest fragrance range through the 'Impressions of You' and 'Doux' commercial project. The film utilizes a series of artfully styled vignettes that move between minimalist studio spaces and high-contrast, red-lit interiors to explore the collection. Featuring product placements alongside sculptural elements, the work relies on a blend of clean, white-backdrop aesthetics and expressive portraiture. Post-production and visual effects were handled by Wild Island Films, leaning into a cinematic, live-action technique to define the atmospheric mood of the campaign.
Style
Horizontal, Cinematic, Clean
Industries
Fragrance
Color
Pure White
Jet Black
Background
White Seamless
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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