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Glossier: A Tour with Paloma Elsesser

Date

May 2023

Description

Glossier partners with Paloma Elsesser for a promotional campaign that moves through the brand's flagship retail space. The film features a guided tour through minimalist showrooms, highlighting the architectural layout and interior design of the store. Produced by Golden Projects, the piece utilizes live-action technique to capture a warm and intimate perspective of the brand environment. The sequence centers on a series of vignettes featuring Elsesser across the store, presented in a vertical format.

Style

Vertical, Commercial, Warm

Industries
Color
Cream
Denim
Background

Showroom

Context

Advertising Campaign, Brand Film / Corporate Video

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