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Glasgow Academy: 30sec

Date

Jan 2025

Description

Glasgow Academy captures the trajectory of professional athlete Johnnie Beattie in this commercial production. The film documents Beattie as he recounts his career journey and transition from professional rugby in France back to his formative roots. The piece utilizes a live-action technique, blending candid interview segments filmed against a minimalist white backdrop with outdoor scenes on the rugby pitch. Throughout the narrative, the edit incorporates animated illustrations and architectural shots of the school to bridge Beattie’s professional history with his current educational environment. Produced by AdSmart from Sky, the work leans into a cinematic aesthetic to frame the subject's perspective on sport and personal development.

Style

Horizontal, Commercial, Cinematic

Context

Brand Film / Corporate Video

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