Group portrait of men in black suits and basketball jerseys posing with a seated man holding a basketball against a dark background.

Three men posing together in a studio setting, featuring a tall athlete in a red basketball jersey flanked by a designer and seated man.

Two men in dark suits posing together with a basketball on a court background for Giorgio Armani Players project.

Woman in a black varsity jacket and white high heels holding a basketball under her arm beneath a basketball hoop on a court.

Giorgio Armani and a young man posing with a basketball on a court set for the Players project photographed by Brigitte Niedermair.

Portrait of Giorgio Armani seated on a chair holding a basketball with large yellow Players text above.

Giorgio Armani Players 2025

About

The Players project for Giorgio Armani explores the intersection of high-end tailoring and sports culture. Captured by photographer Brigitte Niedermair, the fashion editorial juxtaposes the brand's sharp, structured silhouettes with the aesthetic of professional basketball courts. Featuring creative direction from Carine Roitfeld, the series utilizes soft, directional lighting and low-key, chiaroscuro techniques to bridge the gap between studio portraiture and athletic performance. The imagery consistently highlights a mix of bespoke suiting, varsity-inspired apparel, and classic basketball motifs, unified by a clean, symmetrical visual approach.