Giorgio Armani

Jun 2025

Giorgio Armani bridges the worlds of high fashion and athletics in the Players project. This editorial series explores structured silhouettes and tailored garments set against the backdrop of a basketball court, merging the precision of Italian suiting with the kinetic energy of sport. Photographer Brigitte Niedermair utilizes low-key lighting and clean, vertical compositions to emphasize the tactile contrast between refined wools and athletic jerseys. With art direction by Carine Roitfeld, the series leans into an editorial aesthetic that balances warm studio tones with the moody, symmetrical lines of a polished hardwood court.

Editorial, Vertical, Clean, Warm

Advertising Campaign