Giorgio Armani: Giorgio Armani Neve 2024 Campaign

Nov 2024

The Giorgio Armani Neve 2024 campaign presents a focused exploration of high-altitude functionality and tactile luxury. Through a series of editorial portraits and product studies, the work captures the alpine aesthetic of the Neve collection, utilizing clean, minimalist framing to isolate the intricate textures of knitwear, shearling, and technical quilted outerwear. Photographed by Nicolo Bagnati, the imagery employs soft, diffused natural light to evoke a serene, high-key winter atmosphere. Casting director Geremia Schiano worked alongside models Aubrey O'Mahony, Beauïse Genç, Janaye, and Jarrod Scott to realize the campaign, while hair stylist Pierpaolo Lai and makeup artist Simone Gammino ensured the styling remained consistent with the collection’s refined sportswear codes. The series relies on editorial and macro techniques to emphasize the raw details of snow-dusted fabrics and performance-focused accessories against stark, monochromatic backdrops.

Editorial, Vertical, Clean

Natural light

Snowfield

Advertising Campaign