Giorgio Armani

Nov 2024

The Giorgio Armani Neve 2024 campaign presents a focused study in alpine luxury, highlighting the tactile elements of winter sportswear. Photographed by Nicolo Bagnati, the imagery leans into a minimalist, high-key aesthetic where the functional details of high-end outerwear are set against expansive, snow-covered landscapes. The series features editorial portraits and commercial product still-lifes that emphasize texture, from ribbed knits and shearling trims to technical quilted fabrics. With hair styling by Pierpaolo Lai and makeup by Simone Gammino, the visuals maintain a clean, serene quality, utilizing natural light to accentuate the collection’s grey, cream, and blue palette. Casting direction by Geremia Schiano bridges the gap between high-fashion editorial and cold-weather functionality.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Snowfield

Advertising Campaign