Giorgio Armani

Nov 2024

The Giorgio Armani Neve 2024 campaign highlights the brand's luxury winter sportswear collection through a series of editorial and commercial photographs. Shot on location, the campaign leans into a monochromatic, alpine aesthetic that emphasizes the tactile qualities of knitwear, shearling, and technical quilted fabrics. Photographed by Nicolo Bagnati, the imagery uses soft natural light and minimalist, snowy backdrops to maintain a serene, high-key atmosphere. The project features casting by Geremia Schiano, with talent including Aubrey O'Mahony, Beauïse Genç, Janaye, and Jarrod Scott. The execution captures a blend of portraiture and product-focused macro photography, detailing the functional luxury of the Neve range. Hair styling by Pierpaolo Lai and makeup by Simone Gammino complete the look, drawing focus to the season's textured accessories and winter-ready apparel.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Snowfield

Advertising Campaign