Giorgio Armani

Nov 2024

The Giorgio Armani Neve 2024 campaign presents a sophisticated study of winter textures and luxury performance apparel. Photographed by Nicolo Bagnati, the imagery channels a minimalist aesthetic, pairing technical outerwear and dense knitwear against a pristine, snow-covered backdrop. The collection focuses on the interplay of monochromatic palettes, featuring everything from quilted puffer jackets and reflective ski goggles to utilitarian accessories. Captured under soft, natural light, the campaign highlights the tactile craftsmanship of the garments through macro details and clean, vertical compositions. The editorial narrative is shaped by hair styling from Pierpaolo Lai and makeup by Simone Gammino, with casting directed by Geremia Schiano. Models including Aubrey O'Mahony, Beauïse Genç, Janaye, and Jarrod Scott bring a quiet, composed energy to the snowy outdoor settings, where falling flakes emphasize the seasonal atmosphere.

Vertical, Clean, Editorial

Natural light

Luxury Fashion Houses

Snowfield

Advertising Campaign