Giorgio Armani

Nov 2024

The Giorgio Armani Neve 2024 campaign highlights the house’s seasonal commitment to luxury performance wear and winter knitwear. Photographed by Nicolo Bagnati, the imagery leans into a minimalist aesthetic, utilizing natural light and snowy outdoor settings to emphasize the tactile qualities of the collection. The series balances commercial product shots with editorial portraits, showcasing technical outerwear, quilted accessories, and textured wools through a monochromatic lens. Creative production was anchored by hair stylist Pierpaolo Lai and makeup artist Simone Gammino, who maintained a clean, understated look across the cast. Casting, led by Geremia Schiano, features models including Aubrey O'Mahony, Beauïse Genç, Janaye, and Jarrod Scott. The collection documentation effectively highlights fabric craftsmanship and cold-weather functionality in a high-fashion context.

Vertical, Clean, Editorial

Natural light

Luxury Fashion Houses

Snowfield

Advertising Campaign