Logo

Giorgio Armani: Giorgio Armani Neve 2024

Brand
Giorgio Armani
Date

Nov 2024

Description

The Giorgio Armani Neve 2024 campaign highlights the house’s seasonal commitment to luxury mountain and cold-weather apparel. Photographed by Nicolo Bagnati, the imagery leans into a minimalist aesthetic, utilizing natural light and the stark, luminous backdrop of a snowy environment to emphasize the collection’s intricate textiles and technical craftsmanship. The series features models Aubrey O'Mahony, Beauïse Genç, Janaye, and Jarrod Scott, with grooming and hair styling by Pierpaolo Lai and makeup artistry by Simone Gammino. Casting was directed by Geremia Schiano. Through macro perspectives and clean, commercial compositions, the project showcases tactile knitwear, quilted performance outerwear, and seasonal accessories, maintaining a desaturated, monochromatic color palette throughout.

Style

Vertical, Clean, Editorial

Techniques

Natural light

Industries
Luxury Fashion Houses
Background

Snowfield

Context

Advertising Campaign

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by