Giorgio Armani: Giorgio Armani Mare 2024 Collection

May 2024

The Giorgio Armani Mare 2024 collection campaign explores textures and light through a series of editorial images captured by photographer Vito Fernicola. The project leans into a minimalist aesthetic, setting the luxury fashion house's latest designs against rugged stone formations, concrete structures, and immersive aquatic environments. Featuring models Adele Aldighieri, David Martins, and Duncan Yair, the campaign utilizes a balance of monochrome and natural light to highlight the fluidity of the garments. With hair styling by Pierpaolo Lai and makeup by Karin Westerlund, the imagery employs clean compositions and cinematic framing to showcase the collection's seasonal silhouettes.

Editorial, Vertical

Natural light

Advertising Campaign