Giorgio Armani

Oct 2025

The Giorgio Armani Crossroads project presents a series of portrait-led campaign assets that navigate the intersections of luxury fashion and personality-driven storytelling. Captured through the lens of photographer Riccardo Dubitante, the work balances high-fashion editorial rigor with a minimalist, clean aesthetic that prioritizes textile detail and nuanced lighting. Featuring actors Sheila Atim, Chloe Fineman, and Michelle Yeoh, the imagery leans into a soft, directional light palette to define form and character. Stylist Ada Kokosar complements this approach with a curated selection of evening wear and sharp tailoring, utilizing techniques such as chiaroscuro and analogue film grain to provide varied visual texture across the collection. The campaign avoids overt artifice, instead favouring contemplative, posed portraits set against restrained backdrops.

Editorial, Vertical, Clean

Soft Light

Luxury Fashion Houses

Advertising Campaign