A nine-panel campaign grid for Giorgio Armani featuring Christy Turlington, nature macros, a grey cat, and typography.

Nine-panel campaign moodboard grid featuring male model portraits in Giorgio Armani menswear, a lamp, a cat, flower petal, and typography.

Male model in a textured black belted leather field jacket and dark trousers standing against a pale cream studio background.

A man seated on a stool wearing an oversized long grey overcoat with a dark fur collar against a pale studio backdrop.

Model posing in a heavy textured wool overcoat, button-up shirt, and tie against a plain studio backdrop.

Model posing in a grey pinstriped double-breasted suit with a collared shirt and tie against a plain studio backdrop.

Model Liam Kelly standing in a patterned tailored blazer, dark velvet shirt, and wide-leg trousers against a white studio backdrop.

Christy Turlington wearing a long navy maxi coat, white trousers, and lace-up boots against a light studio backdrop.

Christy Turlington wearing an oversized sage green leather trench coat and holding a structured handbag against a white studio backdrop.

Christy Turlington wearing a sweeping teal-grey leather trench coat and grey boots against a pale studio seamless backdrop.

Christy Turlington smiling in a dark green velvet suit and white collared shirt against an off-white studio backdrop.

Christy Turlington wearing a draped grey knit wrap with a thin leather belt against a white studio background.

Christy Turlington smiling in a dark tailored tweed pantsuit with a burgundy buckle belt against an off-white background.

Giorgio Armani Fall 2026 Ad Campaign 2026

About

Giorgio Armani defines the season with a masterclass in modern sartorial precision for its Fall 2026 Ad Campaign. Under the sharp creative vision of Silvana Armani and creative director Geremia Schiano, the project eschews unnecessary embellishment to focus on the interplay between texture and silhouette. The imagery leverages soft light and a deliberate, neutral color palette to emphasize the technical integrity of the collection, particularly in the tailoring of grey pinstripe double-breasted jackets and fluid, loose-fitting trousers. Photographed by Oliver Hadlee Pearch, the campaign adopts a refined aesthetic that bridges classic formal menswear with contemporary comfort. The visual narrative is elevated by the presence of iconic talent like Christy Turlington, whose poise anchors the series alongside models Liam Kelly and Akbar Shamji. Styling by Tonne Goodman ensures the silhouettes remain architectural, while hair by Orlando Pita and makeup by Hiromi Ueda maintain a polished, understated finish that allows the fabric quality to take center stage. By utilizing a seamless grey backdrop, the campaign adopts a distinct commercial approach that keeps the viewer entirely focused on the house’s legacy of elegance. This work stands as a testament to the enduring power of editorial minimalism within luxury fashion houses, stripping away visual noise to celebrate the architectural spirit of the Armani aesthetic through a lens of quiet, calculated sophistication.