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Gilmans: Black Friday Event

Date

Jan 2025

Description

Gilmans debuts its Black Friday event campaign, focusing on an expansive range of home appliances and white goods. The spot highlights the retailer's inventory, including ovens and refrigerators, while showcasing professional service and price match guarantees. Produced by AdSmart from Sky, the project utilizes live-action technique and clean, bright lighting to navigate the showroom floor. Dynamic panning shots provide a detailed view of product demonstrations within the retail environment.

Style

Horizontal, Commercial, Clean

Event

Black Friday

Background

Retail Store

Context

TVC / TV Commercial

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