General Motors partners with creator Oneya Johnson for a social-first digital campaign within the automotive sector. The project utilizes a vertical live-action technique to encourage user interaction, prompting viewers to participate in a stress-relief challenge.
The commercial content maintains a clean aesthetic, focusing on direct-to-camera delivery. Execution for the campaign involved collaboration between agencies MRM and McCann North America, with production handled by Accomplice and PR support provided by Weber Shandwick - Toronto. Media planning was managed by Carat.
