General Motors No Way Norway Will Ferrell Super Bowl Ad 2021 2021

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General Motors steps into the spotlight for the 2021 Super Bowl with 'No Way Norway', a commercial directed by Gifted Youth. The spot features Will Ferrell as he discovers current electric vehicle adoption rates, leading to a comedic series of interactions that span a workshop setting to the open road in a new electric SUV. The production, developed with agency McCann North America, utilizes live-action technique and dynamic camera movement to transition between intimate dialogue and exterior driving sequences. With post-production and VFX handled by Framestore New York and Company 3 New York, the film balances interior workspace scenes with high-contrast road footage, maintaining a consistent aesthetic throughout.