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General Motors Frau on Range 2022

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General Motors presents Frau on Range, a commercial video campaign developed in collaboration with McCann North America and Weber Shandwick Toronto. The project features a character-driven performance set against a twilight city skyline, utilizing a clean, live-action technique to establish a formal and dramatic atmosphere. Produced with the support of Bootleg Films UK and Rocket Film, the spot employs a cinematic visual style. Sound and music design for the project were handled by JSM Music and Eleven Sound, with additional post-production and visual effects provided by AFX Creative.

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