General Motors presents a commercial featuring Mike Myers reprising the character Dr Evil. The spot focuses on the character discussing market opportunities while seated in a modern environment with warm, daylight-filled framing.
Produced by Bootleg Films UK with creative agency support from McCann North America, the production utilizes a live-action technique to achieve a clean aesthetic. The project includes post-production and VFX work from AFX Creative, alongside sound and music composition by JSM Music and Eleven Sound. The film leans into a horizontal commercial format designed for high-end automotive communication.