GEICO: Wormhole

Brand

Date

Nov 2023

Description

GEICO’s 'Wormhole' commercial leans into a high-concept science fiction narrative, moving the brand’s iconic character into a stark, vaulted control room. The scene features a council of otherworldly figures interacting with a central holographic console in a display of dense world-building and detailed art direction. Produced by Hungry Man US with creative lead from The Martin Agency, the spot balances dramatic, moody lighting with VFX-heavy holographic elements. The production utilizes a low-key aesthetic that leans into futuristic visual storytelling while maintaining the deadpan comedy central to the brand’s long-running insurance campaign.

Style

Horizontal, Cinematic, Moody, Futuristic

Techniques

VFX / visual effects

Industries

Insurance

Color

Camel

Jet Black

Background

Set-dressed

Context