GEICO: When
Brand
Date
Nov 2023
Description
GEICO’s latest commercial, 'When', leans into the brand's comedic advertising style through a narrative centered on an overzealous waiter and an endless serving of cheese. Produced by Caviar LA with creative direction from The Martin Agency, the film captures a moment of escalating absurdity within a dimly lit restaurant setting. The production utilizes cinematic styling and a warm color palette to ground the exaggerated live-action technique. Post-production and VFX were handled by The Den Editorial to manage the visual sequence as the cheese service overtakes the table.
Style
Horizontal, Cinematic, Warm
Industries
Color
Burgundy
Chocolate
Background
Bar
Context
TVC / TV Commercial
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