GEICO: We All Do It - Wishes
Brand
Date
Nov 2025
Description
GEICO introduces the latest entry in its We All Do It campaign with a commercial spot titled Wishes. The project features the brand's signature gecko interacting with a man at a public park fountain, contrasting everyday habits with financial decision-making. The spot utilizes a live-action technique integrated with high-end CGI character animation to place the animated gecko within a naturalistic, outdoor setting. The narrative centers on a quiet moment by the fountain, executed with clean production values and visual effects.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Color
Forest Green
Beige
Background
Park
Context
TVC / TV Commercial
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