GEICO: Unskippable - Case Study
Brand
Date
Aug 2023
Description
GEICO’s Unskippable campaign is examined in this case study, detailing the creative approach taken by The Martin Agency and Park Pictures US. The project focuses on the production of a live-action commercial spot featuring a family in a conventional dining room setting. The case study highlights the integration of overlay graphics and video elements within the insurance company's broader advertising strategy. It provides a look at the commercial execution and the technical application of the work.
Style
Horizontal, Commercial
Industries
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
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