GEICO: Master Plan
Brand
Date
May 2024
Description
GEICO’s 'Master Plan' campaign brings a sharp, action-oriented approach to insurance advertising. The spot centers on a high-energy sequence within an industrial concrete parking garage, where an intricate stunt performance unfolds. Developed by The Martin Agency, the live-action commercial leans into clean, structural aesthetics to frame its narrative. By utilizing the expansive, raw backdrop of a multi-level garage, the production maintains a horizontal visual flow that highlights the performers' physical movement.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Beige
Jet Black
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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