GEICO: Infinity Gecko
Brand
Date
May 2019
Description
GEICO returns to its character-driven roots in the 'Infinity Gecko' commercial spot, a production led by The Martin Agency. The film centers on the brand's iconic mascot, utilizing high-end VFX to place the character into live-action environments. Technically realized by Framestore, the project leans into a blend of 3D render / CGI character animation and live-action technique. The narrative highlights the gecko navigating a city sidewalk before engaging in a finger-snap sequence that triggers comedic reactions across multiple settings.
Style
Horizontal, Commercial, Warm
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Forest Green
Gold
Background
Street
Context
TVC / TV Commercial
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