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GDST: Olympics Friendship

Brand
GDST
Date

Jan 2025

Description

The GDST Olympics Friendship campaign highlights the role of sports in student life, showcasing young female athletes in a variety of school settings. Produced with AdSmart from Sky, the video documentation captures students across hockey pitches, climbing walls, and swimming pools to reflect the energy of their athletic community. The project employs a documentary-style approach, utilizing natural light and live-action techniques to emphasize authenticity in movement. By blending candid shots with intentional commercial framing, the piece focuses on the intersection of teamwork and individual determination within a secondary education environment.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Industries
Public Awareness
Color
Royal Blue
Pure White
Golden Yellow
Background

Sports Venue

Context

Brand Film / Corporate Video

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