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  • ·The Hailey Jean by Gap - 1996 Nostalgia Campaign
Brand
Gap
ProjectThe Hailey Jean

Gap The Hailey Jean 2026

Associated creatives

Ben Conway
Ben ConwayProduction
OBB Media
OBB MediaAgency / Creative

Tags

woman placing cd in boomboxwoman with boomboxblue boomboxportable boomboxcd player

Description

A video clip for the Gap project The Hailey Jean evokes a 1996 aesthetic featuring a model placing a CD into a blue portable boombox on a white pedestal. The scene transitions to a clean minimalist white studio showcasing retro props including an inflatable chair, a small television, and a lava lamp. The subject wears casual clothing with neutral tones against the bright backdrop. The lighting is soft and even, highlighting the vintage props and nostalgic atmosphere.