Gap presents the Hailey Jean campaign, a portrait series featuring model Hailey Bieber. Captured by photographer Mario Sorrenti, the series leans into a clean, minimalist aesthetic characterized by soft, natural-leaning studio lighting and neutral backdrops.
The project focuses on classic, casual denim, documenting a variety of styling combinations. Sorrenti utilizes an editorial approach, highlighting the texture of the garments against a series of stark white and grey seamless backgrounds.
