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Gap: Hailey Jean

Brand
Date

Jul 2026

Description

Gap presents the Hailey Jean campaign, a portrait series featuring model Hailey Bieber. Captured by photographer Mario Sorrenti, the series leans into a clean, minimalist aesthetic characterized by soft, natural-leaning studio lighting and neutral backdrops. The project focuses on classic, casual denim, documenting a variety of styling combinations. Sorrenti utilizes an editorial approach, highlighting the texture of the garments against a series of stark white and grey seamless backgrounds.

Style

Vertical, Clean

Color
Pure White
Denim
Context

Advertising Campaign

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