Gap
GAP Holiday 2023
Brand
ProjectGAP Holiday 2023
Date
Dec 2023
Description
Gap returns to its core aesthetic with the Holiday 2023 campaign, a high street fashion project focused on layered denim textures and clean, studio-based imagery. Featuring a series of portrait compositions, the campaign leans into a minimalist visual language that highlights signature denim trucker jackets and tonal layering. Photographer Rob Maxwell Clements captures the collection against a light grey seamless backdrop, utilizing soft, even lighting to define the wardrobe staples. Hair styling by Ramsell Martinez and makeup by Valery Gherman anchor the look, emphasizing the clean, commercial sensibility of the season's edit.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Denim
Background
Grey Seamless
Context
Advertising Campaign
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