Gap presents their 2023 holiday fashion campaign, focusing on essential denim textures and clean, classic layering. The imagery features models in studio settings, showcasing casual outerwear and denim coordinates against a neutral backdrop.
Photographed by Rob Maxwell Clements, the series utilizes soft, even studio lighting to highlight the fabric details of the collection. The production includes hair styling by Ramsell Martinez and makeup artistry by Valery Gherman. The campaign leans into a minimalist aesthetic, emphasizing the brand's core seasonal silhouettes.