Gap
GAP Holiday 2023
Brand
ProjectGAP Holiday 2023
Date
Dec 2023
Description
Gap presents their 2023 holiday fashion campaign, focusing on essential denim textures and clean, classic layering. The imagery features models in studio settings, showcasing casual outerwear and denim coordinates against a neutral backdrop. Photographed by Rob Maxwell Clements, the series utilizes soft, even studio lighting to highlight the fabric details of the collection. The production includes hair styling by Ramsell Martinez and makeup artistry by Valery Gherman. The campaign leans into a minimalist aesthetic, emphasizing the brand's core seasonal silhouettes.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Denim
Background
Grey Seamless
Context
Advertising Campaign
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