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Brand
Gap
ProjectGAP Holiday 2023
A woman in a light-wash denim jacket and a man in a blue denim shirt over a navy hoodie posing against a neutral studio backdrop.

Gap GAP Holiday 2023 2023

Associated creatives

Rob Maxwell Clements
Rob Maxwell ClementsPhotographer
Ramsell Martinez
Ramsell MartinezHair Stylist
Valery Gherman
Valery GhermanMakeup Artist

Tags

light wash denim jacketdenim jacketjean jacketblue denim shirtdenim button down shirtnavy blue hoodiedark denim skirt

Description

Two models pose closely against a clean grey studio backdrop for the Gap Holiday 2023 campaign. The woman in the foreground wears a classic light-wash denim trucker jacket paired with a dark denim bottom and a black leather belt, her dark hair styled into long twin braids. Standing behind her, the man is styled in an open medium-blue denim button-down layered over a dark navy hoodie and dark trousers. The composition features soft, balanced commercial studio lighting captured by photographer Rob Maxwell Clements, with hair styling by Ramsell Martinez and makeup by Valery Gherman.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (40%)
Navy (30%)
Off-Black (20%)

Background

Grey Seamless, Education Building

Context

Advertising Campaign