Gap Feels Like Gap 2025 Campaign 2025

About

This commercial video for the Gap Feels Like Gap 2025 Campaign features actor Parker Posey alongside other talent in a mirrored elevator and a glass-walled high-rise interior. Directed by Talia Collis with photography by Amy Troost, the piece features fashion styling by Caroline Newell, hair by Esther Langham, makeup by Hannah Murray, nails by Yoko Sakakura, and casting by Shay Nielsen. The subjects wear layered trench coats, striped tops, and casual apparel while engaging in expressive choreography and movement. Natural light streams through the tall windows against expansive city skyline views, creating a dynamic rhythm throughout the sequence.