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Galeries Lafayette: Willy Chavarria F/W26

Date

Sep 2026

Description

This fashion campaign for Galeries Lafayette showcases the Willy Chavarria F/W26 collection through a series of bold, graphic imagery. Photographed by Diego Bendezu, the project leans into a highly saturated monochromatic aesthetic, utilizing deep crimson tones and hard light to frame each look. Featuring casting by Brent Chua, the campaign highlights the designer’s focus on structured tailoring and oversized silhouettes. The editorial series integrates prominent typography and minimalist studio sets to create a cohesive, high-contrast visual language across the collection.

Style

Vertical, Graphic, Commercial

Techniques

Typography

Color
Jet Black
Background

Coloured Seamless

Context

Advertising Campaign

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