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Galeries Lafayette

Willy Chavarria F/W26
Date

Sep 2026

Description

This fashion campaign for Galeries Lafayette showcases the Willy Chavarria F/W26 collection. Captured by photographer Diego Bendezu, the series leans into a saturated aesthetic, utilizing monochromatic red lighting and hard light techniques to define the silhouettes against a minimalist set. The imagery features graphic typography throughout the composition, integrating brand details directly into the editorial frames. Casting, led by Brent Chua, highlights the collection’s focus on tailored and oversized fits through dynamic, structured posing.

Style

Vertical, Graphic, Commercial

Techniques

Typography

Color
Jet Black
Background

Coloured Seamless

Context

Advertising Campaign

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