Fucking Young

Apr 2026

Inferno Kids, an evocative fashion campaign for Fucking Young, serves as a masterclass in contemporary editorial styling and nuanced visual storytelling. Captured through the lens of photographer Marcus Sabah, the project leans into a raw yet highly curated aesthetic that juxtaposes high-end luxury fashion with industrial and rustic textures. The campaign masterfully channels a sense of deliberate, stoic identity, utilizing models such as Adrien Foll, Adam Von Beetzen, and Cubahiro Jordy Jeff to anchor its diverse, fashion-forward narratives. Whether set against weathered corrugated metal, distressed wood paneling, or concrete surfaces, the imagery relies heavily on soft natural light to emphasize the intricate fabric weights, from dense metallic beadwork and structured leather to ethereal feathered wings and playful graphic knitwear. With casting direction by Marvin Latournald and grooming finesse by Akari Sugino, the project transcends traditional portraiture, creating a cohesive atmospheric study. The series frequently employs editorial minimalism and chiaroscuro lighting effects to highlight sharp silhouettes and unconventional layering, ensuring each frame functions as both a celebration of textile craftsmanship and a modern documentary of personal style. By blending these contrasting elements, Inferno Kids establishes a sophisticated visual dialogue that feels both intimate and grand, solidifying its place as a standout exploration of contemporary luxury fashion through a grounded, textured, and profoundly human perspective.

Editorial, Vertical, Editorial, Vertical, Editorial, Vertical

Natural light, Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion, Fashion