Anzen Health: Brand Identity

Mar 2024

Anzen Health establishes its brand identity through a series of public awareness and out-of-home assets that prioritize clarity and clinical information. The visual system, developed by Serviceplan and Raw Materials, utilizes bold, high-contrast typography and iconography to communicate the helpline 855-HOW-TO-QUIT across urban and digital environments. Technically, the project blends minimalist 3D renders and motion graphics with documentary-style photography by Jeffrey Stockbridge and Tom Kubik. These assets leverage natural light and a clean, restricted color palette to maintain a professional presence across bus shelters, billboards, and digital interfaces. Web development for the identity was also managed by Raw Materials, ensuring a cohesive application of the brand's typographic design across various mediums.

Horizontal, Commercial, Clean