Anzen Health

Mar 2024

Anzen Health establishes a unified brand identity centered on public awareness and accessible information. The project utilizes a minimalist design system, incorporating bold typography and precise product iconography to communicate helpline resources and clinical data. The visual language spans out-of-home media, digital interfaces, and print documentation, maintaining a consistent clinical aesthetic across all touchpoints. The execution relies on high-contrast motion graphics and clean layout principles, often integrating 3D render / CGI elements to emphasize pharmaceutical detail. Photographers Jeffrey Stockbridge and Tom Kubik document the integration of these assets within urban environments, ranging from digital transit shelters to documentary-style street installations. Serviceplan and Raw Materials led the core graphic design, with Raw Materials also managing the supporting web development.

Horizontal, Commercial, Clean

Public Awareness