Fred

Dec 2023

Fred unveils its holiday campaign featuring model Ophélie Him, capturing a series of portraits that emphasize the fine jewellery collection. Photographed by Koto Bolofo, the campaign highlights intricate diamond necklaces, gemstone-accented earrings, and pavé-set rings, presenting the pieces against a clean, aquatic-inspired backdrop. The execution relies on a blend of beauty lighting and natural light to accentuate the textures of the jewellery and the metallic finishes of the wardrobe. With fashion styling by Emmanuelle de Luze and makeup by Maria Olsson, the work maintains a polished aesthetic that leans into soft, warm tones and playful, light-focused compositions.

Commercial, Square, Clean

Jewellery

Outdoor Pool

Advertising Campaign