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FRAME: FRAME WOMENS PRE-SPRING 27 by Hayden ...

Brand
FRAME
Date

Oct 2026

Description

The FRAME Pre-Spring 2027 campaign presents a series of refined portraits that lean into clean, minimalist commercial art direction. Photographed by Hayden Worsfold, the collection highlights contemporary tailoring and rich fabric textures through a series of editorial images. The work is defined by directional lighting and a neutral palette, emphasizing the structural integrity of the apparel across varied silhouettes. The production features models Esther Santos and Nicole Atieno, with hair styling by Terri Walker and set design by Romain Goudinoux. The imagery utilises a restrained aesthetic to draw focus to intricate lace, leather, and knitwear details, creating a consistent visual rhythm throughout the lookbook.

Style

Editorial, Vertical, Clean

Industries
High Street Fashion
Color
Jet Black
Context

Advertising Campaign

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