FRAME

Dec 2024

The FRAME PS25 lookbook presents the brand's pre-spring women's collection through a series of editorial portraits. Photographed by Mark Kean with creative direction by Erik Torstensson, the campaign captures a refined aesthetic across a range of tailored suiting, knitwear, and denim. The imagery leans into a clean, minimalist studio environment, utilizing consistent studio lighting to emphasize textures like suede, wool, and silk. Styling led by Stephanie Waknine complements the collection’s focus on modern, versatile silhouettes, ranging from utility-inspired jackets to polished eveningwear. Art direction by Florentin Tuillier and makeup by Gemma Smith-Edhouse support the visual narrative, with model Sun Mizrahi featured throughout. These portraits employ editorial and vertical framing, providing a clear view of the collection's layered seasonal pieces.

Editorial, Vertical, Clean

High Street Fashion

White Seamless

Lookbook