FRAME

Jul 2024

FRAME presents its Fall 2024 fashion campaign, captured in a series of monochromatic studio portraits. The collection emphasizes contemporary denim tailoring and relaxed silhouettes, focusing on textures like structured leather, knitwear, and clean-cut denim sets. Photographer Mark Kean channels a minimalist aesthetic through these portraits, which utilize soft light and seamless grey backgrounds to highlight material quality. The project features creative direction by Erik Torstensson and fashion styling by Stephanie Waknine, centering on the versatility of daily staples. Models Kristine Lindseth and Malika Louback headline the editorial, showcasing the collection's focus on structured, everyday wear.

Editorial, Vertical, Monochrome, Clean

Soft Light

Designer Fashion

Grey Seamless

Advertising Campaign