FRAME: Frame Fall 2024

Jul 2024

The FRAME Fall 2024 campaign presents a seasonal collection focused on clean, minimalist denim tailoring and tactile basics. Shot in a monochrome studio setting, the series utilizes soft light to emphasize the structural silhouettes and contemporary textures of the garments, ranging from boxy leather jackets to relaxed wide-leg denim. Photographer Mark Kean captures the collection through an editorial lens, working with creative director Erik Torstensson to maintain a consistent aesthetic across the portraits. The styling, led by fashion editor Stephanie Waknine, leans into everyday staples and coordinated denim sets, highlighting the versatility of the pieces against a neutral backdrop. Featuring models Kristine Lindseth and Malika Louback, the project brings together the expertise of hair stylist Soichi Inagaki and makeup artist Gemma Smith-Edhouse to complete the streamlined look. The work showcases a focus on balanced composition and clean lines.

Editorial, Vertical, Monochrome, Clean

Soft Light

Grey Seamless

Advertising Campaign