FRAME: FRAME Atelier for Women Winter Collection
Brand
Date
Nov 2024
Description
FRAME presents its Atelier for Women Winter Collection, a series of editorial images documenting the construction and design process of the latest season. The campaign shifts the focus to the workshop, featuring model Maria Keidj within an industrial sewing environment that emphasises the technical detail and structure of the garments. Photographed in a studio setting, the work uses natural light and a clean visual style to contrast the refined tailoring of the denim and knitwear against the backdrop of sewing machines and production materials. Hair styling by Terri Walker complements the understated aesthetic of the collection.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Cream
Context
Lookbook
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.