Foster Grant
Say I Do To Glam x Wicked Movie
Brand
Date
Jul 2026
Description
Foster Grant’s 'Say I Do To Glam' project channels a cinematic aesthetic, bridging the worlds of formal occasion and eyewear. Developed in collaboration with the film Wicked, the spot leans into a blend of live-action technique and animation, utilizing clean studio lighting to frame the product. The commercial, executed by agency MMB with post production and visual effects from Brickyard, pivots from celebratory wedding imagery to focused product highlights. The execution employs a desaturated palette accented by warm tones, centering the brand’s pink translucent sunglasses amidst subtle motion graphics.
Style
Horizontal, Commercial, Desaturated, Warm
Techniques
Animation
Industries
Eyewear
Color
Hot Pink
Silver
Background
Gradient
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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