Toyota: Beast

Mar 2023

Toyota’s 'Beast' campaign centres on an atmospheric journey, tracking an elderly man and two children as they navigate a dense woodland landscape. The narrative moves between quiet moments of discovery in nature and the technical capabilities of a red Toyota pickup truck. The commercial, created by agency MMB with production by Camp Lucky, utilises a cinematic visual style defined by desaturated tones and cool daylight grading. Close-ups of the vehicle’s TRD Pro badging, headlights, and interior touchscreen serve to highlight the truck's performance features within the rugged environment. Post-production and VFX were handled by Company 3 New York and Zero VFX, with additional sound and music contributions from Pull and Soundtrack Boston.

Vertical, Cinematic, Desaturated, Warm

Forest

Advertising Campaign