Foster Grant
Totally Ozmopolitan x Wicked Movie
Brand
Date
Jul 2026
Description
Foster Grant teams up with the cinematic release of Wicked to debut the Totally Ozmopolitan collection. This eyewear campaign centers on a new line of cat-eye frames, featuring distinct pink tints and gold-toned hardware that channel the film's aesthetic. The commercial spot leans into fantasy-inspired set design and ethereal lighting to highlight the collaboration. The production utilizes live-action technique layered with VFX to incorporate floating bubbles and atmospheric motifs. Creative direction for the project was led by Connelly Partners, with post-production and visual effects provided by Brickyard.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
VFX / visual effects
Industries
Eyewear
Color
Magenta
Gold
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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