Fortis

Apr 2023

The brand identity for Fortis centers on a refined, material-driven presentation, designed to communicate the tactile quality of their architectural projects. The system leans into an earthy, sophisticated color palette, utilising matte paper stocks and natural finishes to establish a consistent aesthetic language across their collateral. Creative direction by Emily Matthews defines the project, with graphic design by Elizaveta Pogossov anchoring the editorial layouts. The visual output features elegant serif typography and minimal compositions, documented through clean, natural light photography by Saskia Wilson and styling by Nat Turnbull. The identity employs techniques such as deliberate emboss and deboss detailing on hardcover books and brochures, reinforcing a sense of permanence and craft.

Horizontal, Commercial, Clean

Typography