Fortis Brand Identity 2023

Description

This high-end editorial flat lay showcases the brand identity and design presentation for Atlas by Fortis. Centered on a dark surface, a brown hardcover book features crisp white typography reading ATLAS with an accompanying paper band and descriptive copy. Surrounding the central volume are multiple open pages, lookbooks, and spreads displaying architectural photography, coastal scenes, maps, and refined typography. The composition is captured with clean overhead framing, natural lighting, and an earthy color palette that highlights the textured paper stocks and print finishing.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Typography

Industries

Real Estate Platforms

Color

Background

Metal Texture

Context

Advertising Campaign, Catalogue, Website / Web