Fortis Brand Identity 2023

Description

This image showcases a spread from a brand identity project for Fortis, featuring creative direction by Emily Matthews, graphic design by Elizaveta Pogossov, photography by Saskia Wilson, and styling by Nat Turnbull. The prominent foreground features a burnt-orange paper insert with white typeset poetry and prose, bound neatly within white ring-binder hardware. Below and to the right, a clean interior preview image reveals sophisticated architectural lines, dark framing, and warm textures. The composition employs a balanced, high-angle tabletop perspective with soft, diffused lighting that highlights the physical materials and paper grain.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Color

Background

Paper Texture

Context

Advertising Campaign, Editorial