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BrandFortis
ProjectBrand Identity
Close-up angled shot of a brown textured book with the title Atlas printed in white serif typography resting on a pale surface.

Fortis Brand Identity 2023

Associated creatives

Emily Matthews
Emily MatthewsCreative Direction
Elizaveta Pogossov
Elizaveta PogossovGraphic Design
Saskia Wilson
Saskia WilsonPhotography
Nat Turnbull
Nat TurnbullStyling
Kristina Granberg
Kristina GranbergHead of Marketing

Tags

atlas bookbrown bookbook packagingbrand identity booktextured book cover

Description

This image showcases the brand identity and packaging design created for Fortis, photographed by Saskia Wilson with creative direction by Emily Matthews. The shot features a close-up, angled view of a bound book with a tactile brown textured cover. Large white serif typography spells out the title Atlas across the front cover, accompanied by a descriptive paper band wrapped around the spine. The book rests on a soft, muted background with subtle gradients and light filtering from the side, emphasizing the fine materials and careful typography.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Macro, Natural light

Color

Chocolate (50%)
Pure White (30%)
Sage (20%)

Background

Gradient

Context

Brand Film / Corporate Video