Echospace

Sep 2024

Echospace’s brand identity project, spearheaded by Monday Nights and Charlie Clark, presents a cohesive visual system built on minimalist graphic design and high-contrast typography. The execution bridges physical and digital environments, utilizing animation and motion graphics to animate geometric forms across diverse architectural layouts. Materiality plays a significant role in the identity’s application, moving from digital motion sequences to tangible tactile assets. Notable elements include embossed paper stocks, sans-serif specimen posters, and architectural signage integrated into urban settings. Through a palette defined by bold monochrome and punctuated by vibrant pink, the work establishes a flexible corporate aesthetic suited for various commercial applications.

Horizontal, Commercial, Clean

Brand Film / Corporate Video, Advertising Campaign