Ford / Wieden+Kennedy London The Legend is Back 2025

Description

This dynamic promotional video piece titled The Legend is Back was created by Wieden+Kennedy London for Ford, featuring archival and contemporary automotive footage. The video showcases vintage red Ford Capri GXL models performing high-speed driving and stunt maneuvers across various road settings. Interspersed with graphic typography, retro textures, and sleek studio lighting, the visual narrative celebrates the iconic status of the classic sports coupe. The project combines cinematic live-action captures with archival aesthetic elements, highlighting automotive heritage and enduring design.