Ford Bronco's 'Help Is on the Way' is an automotive commercial that highlights the vehicle's off-road capabilities during high-stakes search and rescue operations. Set across rugged wilderness terrain, the film captures the SUV navigating rocky trails and deep water crossings to provide aid in remote environments.
Produced by SKUNK with creative support from Wieden+Kennedy New York, the project utilizes cinematic live-action techniques and slow motion to emphasize the vehicle's mechanical performance. The production features post-production and sound design from Preymaker, Color Collective, Sonic Union, and Walker Music.
