Ford Bronco
Help Is on the Way
Brand
ProjectHelp Is on the Way
Date
Jan 2026
Description
Ford Bronco's Help Is on the Way campaign highlights the performance of the vehicle in demanding search and rescue scenarios. The work demonstrates the SUV navigating rocky trails, dense forest paths, and water crossings within remote, rugged wilderness environments. Produced by SKUNK with creative direction by Wieden+Kennedy New York, the cinematic live-action sequence focuses on the operational capability of the fleet during emergency response missions. The edit incorporates slow motion to emphasize technical maneuvers against a backdrop of challenging terrain and dramatic weather conditions.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Luxury Automotive
Color
Pure White
Charcoal
Crimson
Background
Forest
Context
TVC / TV Commercial
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