Ford Bronco: Help Is on the Way
Brand
Date
Jan 2026
Description
Ford Bronco's 'Help Is on the Way' is an automotive commercial that highlights the vehicle's off-road capabilities during high-stakes search and rescue operations. Set across rugged wilderness terrain, the film captures the SUV navigating rocky trails and deep water crossings to provide aid in remote environments. Produced by SKUNK with creative support from Wieden+Kennedy New York, the project utilizes cinematic live-action techniques and slow motion to emphasize the vehicle's mechanical performance. The production features post-production and sound design from Preymaker, Color Collective, Sonic Union, and Walker Music.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Pure White
Charcoal
Crimson
Background
Forest
Context
TVC / TV Commercial
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