For Love & Lemons: Winter 2025

Oct 2025

For the Winter 2025 collection, For Love & Lemons leans into a cinematic travel narrative, framing its latest designs through a nostalgic, vintage lens. The editorial campaign follows model Kris Grikaite through the ornate, mahogany-paneled corridors and dining cars of a historic railway carriage, punctuated by outdoor scenes featuring an array of retro luggage. Captured by photographer Camilla Akrans and styled by Linda Engelhardt, the series emphasizes rich textures like velvet, lace, and satin. The imagery utilizes warm golden hour light to heighten the romantic atmosphere, balancing the polished metallic and wood finishes of the train interiors with the collection’s intricate, feminine details. The resulting aesthetic is consistent across the series, blending classic travel motifs with a sophisticated, moody editorial tone.

Editorial, Vertical, Warm

Natural light

Advertising Campaign