V Magazine
Mad Hatter: Ditch the Heat, Embrace the Haute
Sep 2025
V Magazine presents Mad Hatter: Ditch the Heat, Embrace the Haute, a fashion editorial capturing a series of sculptural silhouettes and textured layering against stark urban environments. Photographed by Conor Cunningham, the series leans into a tactile aesthetic, juxtaposing expansive faux-fur and padded outerwear with industrial cityscapes ranging from DUMBO cobblestones to East River waterfronts. Fashion editor Anna Trevelyan curates a range of monochromatic and pattern-driven looks, featuring voluminous wraps, exaggerated headwear, and structured metallic accents. The execution employs a mix of natural light and direct flash to highlight material textures—from soft wool and leather to polished silver jewelry. The editorial features model Kris Grikaite, with grooming contributions from makeup artist Raisa Flowers and manicurist Sonya Meesh.
Editorial, Horizontal
Editorial
