Model in white dress leaning against a wooden bench in front of a rustic wooden windmill under a clear blue sky

Model standing on grass beside a shingled wooden building labeled Community Sailing Center under a clear blue sky

Model wearing a white dress with red floral patterns and red headband holding a large bag of ice outside

Model standing on a wooden balcony overlooking the ocean at sunset, wearing white trousers and a bikini top with hands in hair.

Model Paige Reifler wearing white sunglasses and a white lace set riding a bicycle on a street for For Love & Lemons.

Model wearing white lace lingerie and sunglasses sitting on a yellow boat outdoors near a boatyard

Model Paige Reifler lounging on a bed in a floral-wallpapered bedroom for For Love & Lemons Spring 2026

Model wearing white lace lingerie and green sun hat holding a large potted plant against a grey shingle wall

Paige Reifler leaning against a wooden cabinet wearing a white sailor cap and a white embroidered two-piece set.

Model standing in a doorway wearing white lace lingerie and tall green boots against a weathered shingle house exterior.

Model kneeling on a brick patio in an off-the-shoulder white dress against a white house exterior with potted hydrangeas.

Model in white headscarf reaching up to touch white hydrangea blossoms in a garden

Model wearing a matching cream crop top and skirt with a blue cap standing in a small wooden boat docked at a marina

Paige Reifler in a light pink dress walking through tall coastal grass under a blue sky for For Love and Lemons

Model wearing a pink sheer lace corset top and matching panties with a delicate gold pendant necklace indoors.

Model Paige Reifler seated in an armchair wearing a white mini dress and knee-high socks by For Love & Lemons, photographed by Menelik Puryear.

For Love & Lemons Spring 2026 I 2026

About

For Love & Lemons embraces a nostalgic, sun-drenched coastal narrative in their Spring 2026 I campaign, capturing the effortless charm of a seaside getaway. Through the lens of photographer Menelik Puryear, the imagery leans into a soft, romanticized lifestyle aesthetic that feels both intimate and expansive. Featuring model Paige Reifler, the series is defined by a tactile, airy sensibility, meticulously realized through the work of hair stylist Jenny Kim and makeup artist Jezz Hill. By utilizing 35mm film, the production achieves a warm, analogue quality that complements the intricate lace, ruffles, and vintage-inspired nautical embroidery of the collection. The editorial compositions are anchored by the weathered cedar-shingled architecture and lush hydrangea gardens of Sag Harbor, where natural light serves as a primary artistic tool to accentuate the delicate sheer fabrics and textured silhouettes. Eschewing high-gloss artifice for a grounded, domestic charm, the project channels a cinematic elegance that feels timeless. Whether captured in a quiet indoor portrait against floral wallpaper or standing amidst golden marsh grasses, the visuals maintain a consistent editorial minimalism. This collection effectively balances the brand’s signature feminine playfulness with a sophisticated, cinematic finish, grounding its high-fashion aspirations in the authentic, relaxed atmosphere of a late-spring escape by the water.