Foodvisor: Brand Identity

May 2022

Koto developed the brand identity for the digital nutrition platform Foodvisor, unifying its app interface with a vibrant and structured visual system. The identity leans into a playful aesthetic, utilizing a bright color palette and a library of minimalist, vector-based icons that represent food, fitness, and lifestyle elements. The project incorporates motion graphics and clean typography to highlight the app's nutritional tracking features. By pairing modern interface design with natural textures, the branding bridges the gap between digital utility and real-world health applications. The identity extends to outdoor media, where the digital illustrations and serif typography are placed against historic architectural settings to create a high-contrast visual presence.

Horizontal, Commercial, Clean