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Black custom typography reading finds centered on a solid lime green background
Two billboards on a weathered white brick wall displaying bold typographic advertising posters for FINDS with purple and green branding.
Outdoor billboard featuring purple and white branding with Going in in 5 text and a phone mockup displaying a person with yellow sunglasses.
Black custom typography reading finds centered on a solid lime green background
Two billboards on a weathered white brick wall displaying bold typographic advertising posters for FINDS with purple and green branding.

FINDS Brand Identity 2022

About

The brand identity for FINDS, developed by Justified Studio, focuses on a bold, high-contrast visual system applied across physical and digital touchpoints. The identity centres on custom lowercase typography and a vibrant palette of neon green and purple, establishing a contemporary and minimalist aesthetic. This branding system extends into an extensive outdoor advertising campaign and a suite of motion graphics. The collateral features graphic vector elements, such as location pins and illustrated hearts, alongside UI designs for a mobile-first e-commerce interface. The work leans into clean, modern design principles to support interactive social shopping feeds and digital navigation.

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