FINDS
Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2022
Description
The brand identity for FINDS, developed by Justified Studio, translates a minimalist digital aesthetic across both physical and mobile touchpoints. The visual system centres on custom black lowercase typography paired with a vibrant palette of neon green and purple, creating a high-contrast graphic language. Execution ranges from outdoor billboard placements featuring bold typography and weather-worn textures to a dynamic mobile app interface. Motion graphics and animation techniques are utilised to display the brand’s digital e-commerce capabilities, including interactive social shopping feeds and stylized vector icons that maintain a clean, contemporary user experience.
Style
Horizontal, Commercial, Graphic
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